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How to Hire Your First Engineer as a Non-Technical Founder

Martin Wells

How to Hire Your First Engineer as a Non-Technical Founder

Your first engineer is one of the most consequential hires you will ever make. Get it right and they set the technical foundation, the culture, and often help you hire everyone after them. Get it wrong and you can lose months, waste a large chunk of runway, and end up with a codebase someone else has to untangle. The hard part is that you have to make this call without being able to evaluate the one thing that matters most, the engineering itself.

It can still be done well. Here is how.

Get clear on who you actually need

The first mistake is hiring the wrong kind of engineer. Your first hire should be a generalist who can build the whole product and is comfortable with the ambiguity of an early startup. Not a narrow specialist, and not someone who has only ever worked inside a big company with lots of structure. You want range, pragmatism, and a bias toward shipping.

Write the role around outcomes, not a laundry list of technologies you found on a job board. What will this person actually own and deliver in the first six months.

What to look for when you cannot judge the code

You cannot assess technical skill directly, so lean on the signals you can read:

  • Can they explain things simply? A strong engineer can describe what they built and why, in language you understand. If everything comes back as jargon, that is a warning sign, not a gap on your side.
  • Have they shipped real things? Look for a track record of getting products into users' hands, not just impressive-sounding projects that never launched.
  • How do they think about trade-offs? Ask how they decide what to build fast versus what to build properly. Good engineers have a thoughtful answer. This connects directly to whether your product will hold up, which I covered in will my MVP scale.
  • Do they ask about the business and the users? The best early engineers care why they are building something, not just what.

Solve the technical evaluation problem

Here is the honest issue. You cannot run a real technical interview, and the technical interview is where you separate the strong candidates from the merely confident. Winging it here is how expensive mis-hires happen.

You have a few options. You can bring in a trusted technical friend to run the technical screen. You can use a paid technical interviewer for a one-off. Or you can have a fractional CTO run the whole technical side of the hire, which is one of the most common reasons founders bring one in. Whatever you choose, do not skip this step or fake your way through it. The cost of hiring the wrong first engineer dwarfs the cost of getting help to evaluate them.

Watch the money

Your first engineer is expensive, whether in salary, equity, or both. Understand what you are really paying, and be wary of both extremes. Someone very cheap is often junior or stretched too thin. Someone very expensive may be over-qualified for a scrappy early build. You want the right fit for the stage, and a clear sense of what good value looks like at this level.

Do not outsource the decision entirely, but do get help

Managing the person once they are hired is something you can learn to do well without being technical, and I wrote about that rhythm in managing developers as a non-technical founder. But the hiring decision itself has a technical core you cannot assess alone. Getting senior technical help for this one decision is some of the highest-return money a non-technical founder can spend, because everything downstream depends on it.

If you are about to make your first engineering hire and want someone experienced to run the technical side and keep you from an expensive mistake, book a call.

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