Writing

Blog

Thoughts on AI, technical leadership, and building companies.

Why AI Isn't Speeding Up Your Engineering Team

Martin Wells

Your engineers use AI tools every day, yet the roadmap moves no faster. The gap between AI adoption and AI results is real, and it has specific causes you can fix.

ai adoptionengineering teamsnon-technical foundersai strategy
Read more

7 Signs Your Development Agency Is Failing You

Martin Wells

Agencies rarely fail loudly. They fail through slipping timelines, vague answers, and code you cannot take with you. Here are the signs to watch for and what to do.

development agencynon-technical foundersoutsourcingstartup engineering
Read more

Technical Debt, Explained for Non-Technical Founders

Martin Wells

Engineers keep asking for time to pay down technical debt and you cannot tell if it is real or an excuse. Here is what technical debt actually is and how to manage it like the financial decision it is.

technical debtnon-technical foundersengineering management
Read more

Build vs Buy: How Startups Should Actually Decide

Martin Wells

Startups burn months building software they could have bought, and get trapped by tools they should have built. A decision framework for non-technical founders.

build vs buystartup strategynon-technical foundersengineering
Read more
1 / 2